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Nonprofit Website Design

Nonprofit website design services by Loop: Design for Social Good can help your organization reach new audiences, rally more support, and further your mission.

What is a nonprofit website?

Your nonprofit website is an online doorway to your organization, enabling you to raise awareness about your mission and encourage your community to get involved. It provides a centralized hub for donors, volunteers, staff members, communities, partners, and funders to engage with you.

While for-profit websites focus on building a customer base for a tangible product or service, nonprofit websites build communities of support for the intangible causes that create positive change in the world. Your website serves as a gateway for inspiration—a platform to share the work, stories, and impact that spark connections and provide clear pathways to action.

Loop’s Nonprofit Website Design Process

Reaching and motivating all of the audiences who may visit your website makes strategic design important. At Loop, we approach nonprofit website design by guiding you through the following framework:


We think critically about how you want to portray your organization online to identify goals for your website’s architecture, platform, design and integrations. We then dive into your core audiences, engaging them through surveys and activities to learn about their motivations, goals, frustrations, and sensitivities. You will receive a website brief outlining key findings from these activities and proposing a strategy for the site at the end of the process.


Site Navigation

The needs of your organization’s various audiences and your overall goals form the basis for our navigation approach. We organize content topics into an interactive sitemap and propose a menu design. We then collaborate with you to revise and validate the sitemap, ensuring it results in an optimal user experience.


Style Guide

A digital style guide outlines the visual assets and elements that form the foundation for your nonprofit website and expresses how your brand and content will come to life online. This guide includes colour prompts with accessible contrast ratios, typography options, button and link styles, cards and grids, and guidelines for photography and video.



Mockups combine the sitemap and style guide, outlining the design of each page type and displaying the content flow. At this stage, you can interact with a visual prototype of your nonprofit website. As you click through pages and sections, you have the freedom to provide input and feedback as we iterate the design until it’s pixel-perfect.



The content stage is where the written and media resources for your site are assembled. Whether your nonprofit engages an external copywriter or develops content in-house, we provide you with templates and tips to ensure your content is clear, concise, and optimized.



We create your new website on WordPress using an accessible visual builder framework as a foundation. This fast, SEO-optimized framework provides a high level of flexibility in design, accessibility, and scalability. Each website includes a toolbox of responsive, custom-designed rows and modules, which empower you to easily edit pages or quickly assemble new pages using a drag-and-drop interface.


Page Build

In preparation for your site launch, we move all of your finalized copy from the content templates into WordPress. If you want to add custom functionalities and interactions to your site, such as donation forms, CRM integrations, and multi-language capabilities, we add them at this stage as well.


Testing and Launch

Once everything is connected and running smoothly, it’s time to get testing! Your organization will have access to a fully functioning version of the website on a staging server where you can test the flow, content, and media and request changes. Meanwhile, our team will conduct cross-device, browser, and accessibility tests to ensure compliance. We also implement page metadata, add alt text to images, and develop a redirection map from your old site to the new one.

When all of these tests and final edits are completed, the website can be launched! Hooray!


Training and Support

Ensuring you have the skills and tools to manage your website is important to us. We provide a digital training session on maintaining your website and help you set up WordPress user accounts for your organization to gain access to the backend. We also develop documentation for your team to ensure a basic how-to guide is available for the staff members who will update the site going forward.

Need ongoing web development support? We offer flexible retainer and maintenance services for all websites that we build.

Start Designing Your Nonprofit Website With Loop

What You Get

  • Discovery activities
  • Website brief
  • Website style guide
  • Mockups
  • Content templates
  • Custom WordPress theme
  • Integrations
  • Testing process
  • Launch
  • Training and ongoing support


  • Initial launch: 3 months
  • Ongoing support: as needed
Get Stared

Our experience working with Loop was fantastic. The whole team was friendly, consistent, and really committed to bringing our vision to life. From start to finish, we really felt like it was a collaborative process, and everyone on our team commented on how much they enjoyed working with an agency that was so flexible, insightful, and skilled. We felt valued, supportive, and heard throughout the project.

Ally Crockford, Righting Relations