Custom icons and illustrations are crucial in strengthening a nonprofit’s brand, helping to convey complex information succinctly, and visually engage audiences in a unique and memorable way.
Here are examples of how branded icons and illustrations can significantly impact your non-profit:
Enhancing Brand Identity
Custom icons and illustrations help build a unique and recognizable visual identity. For example, we designed custom icons for Planned Parenthood Toronto that featured Voice Boxes – unique geometric shapes inspired by their logo to communicate different tones – from a softer, understated supportive voice to a bold, unapologetic advocacy voice which differentiate themselves from other organizations.
Visual elements can significantly enhance the impact of marketing and awareness campaigns. For instance, in the annual adoption campaign for the World Wildlife Foundation Canada, we designed unique paw prints, nature-inspired motifs, and custom badges. All these elements, rooted in the iconic WWF style, helped create a vibrant and lively campaign, effectively increasing brand awareness.
Enhancing User Experience
Custom icons can improve navigation and user experience. An organization focused on health like Research at St. Michael’s Hospital uses custom iconography to visualize different research sectors in an distinct and accessible way, enhancing the overall user experience.