Helping Wildlife Thrive with Gifts that Change the World

With World Wildlife Fund Canada

Kicking off with product photography and the design of the campaign catalogue, Loop joined forces with WWF to rejuvenate the campaign’s image.

The Story

WWF Canada’s renowned Holiday Stuffies campaign engages families in wildlife conservation by allowing them to adopt endangered domestic and international animals, complete with an adoption kit featuring a certificate, poster, and exclusive WWF Canada plush toy. This beloved national initiative contributes significantly to WWF Canada’s annual donated revenue. Loop had the privilege of leading the campaign’s design efforts for two years.

Beginning with product photography and the printed campaign catalogue, Loop collaborated with WWF to revamp the campaign’s identity. This redesign incorporated a vibrant color palette, unique paw prints, nature-inspired motifs, and custom badges, all deeply rooted in the iconic WWF brand. The new look and feel were extended into a broader scope, including digital and large-scale elements, resulting in over 100 animated and static Home, Digital, and Social Media ads in both French and English, reaching audiences across Canada.

Climate and Sustainability

Discovery Activities
Project Brief
Art Direction
Identity Design
Layout Design & Production
Additional Language
Print Package
Motion Design
Out of Home & Digital Ads
Asset Directory

3 months

Since 2018

The fresh visual identity was expanded across various platforms, encompassing digital and large-scale elements.

“Working with the entire team at Loop was a fantastic experience. We were able to achieve tight deadlines and managed to work around the limitations due to the pandemic. The creative that we came up with together is refreshing and eye-catching. Overall, it was an excellent experience.”

– World Wildlife Fund Canada