Helping Wildlife Thrive with Gifts that Change the World

with WWF Canada

Photos courtesy of WWF-Canada


Since 2018


Visual Identity, Art Direction, Print Design, Print & Direct Mail Coordination, Out Of Home Ad Design, Digital Ad Design, Social Media Design

WWF Canada was looking to refresh the look and feel of their long-standing Holiday Adoption Campaign. Every year, the organization offers families the chance to help wildlife thrive by adopting domestic and international animals that are endangered, and receive an adoption kit including a certificate, poster and signature WWF Canada plush toy. This flagship initiative is nationally beloved, and accounts for a significant portion of WWF Canada’s annual donated revenue.

Starting with the product photography and the printed campaign catalogue, Loop helped WWF reimagine the campaign identity featuring a lively colour palette, bespoke paw prints and custom badges all rooted in the iconic WWF brand. The new look & feel was then carried into both a larger scale and digital space in the form of over 100 Out of Home, Digital and Social Media ads in both French & English that were seen across Canada.

Motion design helps bring the campaign’s digital ads to life.

Campaign posters were designed to catch the eyes of passers-by on Queen Street.

Ads were developed in a variety of sizes, orientations and subjects so that the WWF team was able to rotate and refresh ads throughout the campaign.

“Working with the entire team at Loop was a fantastic experience. We were able to achieve tight deadlines and managed to work around the limitations due to the pandemic. The creative that we came up with together is refreshing and eye-catching. Overall, it was an excellent experience.”

-Danielle Pretty, Specialist, Community Campaigns, WWF Canada

The Loop team was excited to see the WWF Adoption campaign at Bay & Dundas near our office!