Brand Positioning, Visual Identity, UI/Web Design
Curiko is a community of people with and without disabilities. It’s a platform that allows people to make moments and experiences to learn new things about themselves, others, and the world around them. At Curiko, people connect with fellow humans through community-led experiences.
In 2021, Loop designed a full brand identity for the new platform and supported the design of many of the UI elements on their website. Join us in showcasing the powerful and immersive Curiko brand.
The Curiko Logo, a shape woven together from moments of connection with a star in the middle, represents the new experiences that Curiko enables people to have.
The heart of Curiko
A vast collection of stars, each of which is woven together around by a central force, galaxies are at the heart of Curiko’s visual brand. Curiko is all about connecting unique moments we make in life, just like galaxies connect groups of stars. The galaxy symbol in the Curiko logo is an organic shape woven together from five distinct moments of connection with a star in the middle representing the new experiences that Curiko enables people to have. Each moment is unique in shape and size, a representation of each person’s individual life journey. The symbol is paired with a custom-drawn typeface that matches the symbol’s fluidity and dynamism.
A galaxy of moments to be made
Through all kinds of different experiences, from one-on one coaching to subscription boxes and group activities, neurodiverse people are invited to create their own galaxy of moments that is just as unique as them. At Curiko, every person and every moment is celebrated. The Curiko brand draws upon many elements brought together to paint a picture of these unique moments and experiences.
A welcoming, clear and accessible typography system brings a unique personality to the brand. Combining a rounded and bouncy serif and a crisp sans-serif font gives flexibility in how they communicate. The brand is vibrant, energetic and colourful, an expression of the many different people who make moments with Curiko.
Curiko’s type system is welcoming, clear and accessible bringing a unique personality to the brand.
The vibrant and energetic colour palette of the Curiko brand is an expression of the many different people who make moments with Curiko.
Momenteers are a collection of humanesque characters which provide a graphic punch to Curiko branded applications.
Icons are colourful extensions of Momenteers bringing context to applications.
Galaxies are unique graphic elements that are combined to create dynamic materials that connect to Curiko’s brand essence.
Making all kinds of new moments
The Curiko world comes to life with a collection of unique graphic elements that breathe life, energy and emotion into the brand. You can combine these elements in all kinds of ways to help create dynamic materials that all feel connected to the Curiko brand essence. Bringing together galaxies, moment blobs, images, Momenteers and custom icons, these energy elements provide a dynamic visual style that evoke curiosity, endless possibility and different moods.
The Momenteers are a collection of humanesque characters which provide context and graphic punch to applications. They help add a tangible or relatable element to the galaxy system, and create a unique and quirky personality for the brand. Each Momenteer represents one of Curiko’s modalities. A starting collection of icons are available to bring context to Momenteers and to their activities. Icons are colourful extensions of Momenteers, using the same patterns, colours and outlines.
From Empathy to Impact
The new brand for Curiko has been rolled out with great joy and excitement, and has helped introduce Curiko to new supporters and major donors who feel excited by and reflected in the brand.
Thank you Curiko!