with Research at St. Michael’s Hospital
The Keenan Research Centre and Li Ka Shing Knowledge Institute at St. Michael’s Hospital are some of Canada’s leading medical research centers.
Loop was challenged to re-imagine how a research hospital website could function as an intuitive hub to showcase stories of breakthrough innovation while making important information accessible to the thousands of researchers and students who are revolutionizing how scientific discoveries impact patient care each day.
The strategy involved the development of a collection of custom WordPress modules to help break the web pages into distinct and easy to digest chunks of information that could be scanned with ease. These modules allow for efficient navigation and a more seamless and consistent user experience across the website, given the hundreds of unique pages.
A clear and accessible visual language was established, using colours, text, and iconography which allow visitors to predict how to find the information they need. This was especially important in the researcher and program listing pages, which were designed to help students find research guidance through a custom filtering system. Through the use of more prominent photography and visuals, the website helps to achieve a sense of community and accomplishment for the hundreds of researchers and staff at the hospital.
All Touchpoints Considered
The St. Michael’s Hospital team hoped to create a more intuitive and straightforward website that would prioritize information architecture and navigation, showcasing imagery and stories in a more powerful way, and achieve optimal website accessibility.
From Empathy to Impact
St. Michael’s Hospital Research’s mission is to generate ground-breaking, high quality research that can be translated into improved care and improved outcomes for our patients in Toronto and across the globe.
Keep up the great research, St. Michael’s Hospital.