with Teach For Canada
Brand Strategy, Visual Identity, Graphic Design, Publication Design, Website and Web App Architecture, Website Design
Teach For Canada is a groundbreaking non-profit organization that works with northern First Nations to recruit, prepare, and supports outstanding teachers. Since 2013, we’ve worked with Teach For Canada to build and evolve their brand and website, enabling them to help make education in more equal in remote and indigenous communities.
The brand and all touchpoints were shaped with input from teachers, supporters and indigenous artists. The core logo is inspired by the forms in First Nations art, with two geese heading north, one leading the other as a mentor whos wing features the flame of knowledge. The bright red is distinctly Canadian.
The brand is brought to life on a new website and teacher application portal, in addition to print publications, apparel including the signature Teach For Canada scarf and digital advertising through various social channels.
“Loop has helped us develop a strong and compelling brand identity. Their work is vibrant, modern, and youthful. Loop has contributed considerably in helping Teach For Canada communicate clearly and effectively. We very quickly got the sense from Loop that they thought of us not as a customer, but as a partner. We certainly thought — and think — of them that way.”
Executive Director, Teach For Canada
All Touchpoints Considered
Inspired by the spirit of the North, the identity needed to encompass the Canadian spirit; compelling a new generation of teachers to embark on careers in the North and encouraging First nations communities to take pride and ownership in the brand.
From Empathy to Impact
The Teach for Canada brand, materials and website are frequently highlighted as the most influential reason that teachers apply to teach in the North with Teach For Canada.
Thank you Teach For Canada.