Mobilizing Community Capital With Design

By the Loop Team | October 1, 2018

Over the past several months, Loop has had the pleasure of developing a brand identity and website for Tapestry Community Capital, a non-profit co-op that supports other non-profits and co-ops in raising investment through community bonds.

As a new social enterprise venture, Tapestry needed to launch with a brand and web presence that clearly explained the community bonds concept and showcased their unique expertise. Their brand needed to position Tapestry as a leader in social finance and an expert in community bonds. Simultaneously, we wanted the Tapestry brand to stand out among other financial services providers by highlighting the unique community aspect of Tapestry’s mission. The brand had to feel not only professional and credible, but also optimistic, innovative and uniquely human.

The People’s Tapestry was created as the core element of the Tapestry brand. It is a custom illustration formed from a continuous thread, including recognizable images of people coming together to contribute their shares (or bonds) to support community projects. The illustration is about weaving a tapestry of community support – it is unique, recognizable, and gives the brand an authentic and human quality.

The new Tapestry brand has been applied to a suite of marketing materials, as well as their new website, Tapestrycapital.ca, where we were able to further bring the People’s Tapestry illustration to life through animation and dynamic imagery.

Tapestry successfully launched this spring with an awesome event at the CSI in Toronto, and we couldn’t be more excited to see the iconic projects that will be brought to life through the power of community bonds!