Ce qu'il faut rechercher dans une agence de conception de sites web pour les organisations à but non lucratif

Les agences de conception de sites web à but non lucratif ne sont généralement pas uniques, et il est important d'en choisir une qui corresponde aux besoins, aux objectifs et à l'approche de votre organisation. Recherchez les caractéristiques suivantes dans l'équipe avec laquelle vous vous associez: :

• Expertise sectorielle. Examinez la liste des clients et le portefeuille de l'agence pour vous assurer qu'elle a réalisé de nombreux projets de conception de sites Web pour des organisations à but non lucratif. Une expérience de travail avec des organisations dans le même domaine que le vôtre est un plus, car l'agence aura une meilleure compréhension de votre mission, de votre image de marque et de vos besoins spécifiques.
• Gestion efficace des fonctionnalités de base du site web. Votre partenaire doit avoir une bonne maîtrise de l'optimisation mobile, de la conception accessible et de l'intégration avec les systèmes d'information les plus courants. logiciel pour les organisations à but non lucratif comme les bases de données de collecte de fonds et les processeurs de dons pour tirer le meilleur parti de votre site et faire en sorte que tous les sympathisants potentiels puissent trouver les informations dont ils ont besoin.
• Alignement sur l'étendue des services requis. Que vous envisagiez une refonte complète de votre site Web ou que vous ayez simplement besoin de mises à jour et d'une maintenance mineures, le partenaire que vous avez choisi doit être en mesure de proposer des solutions qui correspondent au calendrier et au budget souhaités par votre organisation.
• Capacité à collaborer avec votre équipe. Bien que votre partenaire soit l'expert en conception de sites Web, c'est vous qui êtes l'expert de la mission et des valeurs de votre association, et vous devrez donc travailler ensemble pour créer un site bien conçu qui reflète fidèlement votre organisation.

Le processus de lancement ou de refonte du site web de votre association peut sembler intimidant, surtout si vous essayez de le faire vous-même. L'agence avec laquelle vous vous associez doit rendre le processus le moins stressant et le plus excitant possible afin que vous obteniez un site Web dont vous êtes satisfait et qui convertit les sympathisants !

Les meilleures agences de conception de sites web à but non lucratif

Chez Loop, nous avons été inspirés par le travail de nombreux concepteurs de sites Web au fil des ans. Nous avons donc dressé une liste de nos agences de conception de sites Web à but non lucratif préférées pour vous aider à choisir la meilleure pour votre organisation. Poursuivez votre lecture pour consulter la liste complète !

Loop : Le design au service du bien social

Nous sommes constamment inspirés par les designers de notre équipe à Boucle. Nous concevons et développons des sites web spécifiquement adaptés aux besoins des organisations à but non lucratif et des entreprises sociales, et nous avons développé une expertise dans la stimulation de l'engagement et la fourniture des ressources dont les organisations à but social ont besoin pour faire connaître leurs causes.

Au cours de notre processus de conception du site webDans le cadre de la création d'un site Internet, nous travaillons avec votre équipe pour faire en sorte que votre site Internet réponde à la mission spécifique de votre association et à ses différents publics. Nous suivons les étapes suivantes :

1. Découverte : Nous analysons la présence en ligne de votre organisation et sondons ses principaux publics afin d'élaborer un dossier créatif détaillé qui guidera les objectifs, la conception et l'intégration du site web.
2. Navigation du site : En fonction de vos objectifs et des besoins de votre public, nous élaborons un plan du site interactif et un menu, que nous affinons en collaboration pour optimiser l'expérience de l'utilisateur.
3. Guide de style : Nous créerons un guide décrivant les éléments visuels, tels que les schémas de couleurs, la typographie et les directives relatives aux médias, qui définissent la représentation en ligne de votre marque (garantissant un aspect cohérent, professionnel et reconnaissable sur l'ensemble du site).
4. Maquettes : En combinant le plan du site et le guide de style, nous créerons des prototypes visuels pour chaque page, puis nous recueillerons les commentaires de votre équipe, que nous pourrons utiliser pour affiner la conception.
5. Contenu : Nous aidons votre équipe à rassembler et à optimiser le contenu écrit et médiatique, en fournissant des modèles et des conseils pour une communication efficace.
6. Développement : En utilisant WordPress, nous construisons un site web rapide, optimisé pour les moteurs de recherche et convivial, avec une bibliothèque de rangées et de modules personnalisables par glisser-déposer pour une édition facile.
7. Construction de la page : Nous téléchargeons tout le contenu dans WordPress, en ajoutant des fonctionnalités personnalisées telles que des widgets pour les dons, des calendriers d'événements, des cartes, des bibliothèques de ressources, des intégrations CRM ou un support multilingue si nécessaire.
8. Essais et lancement : Après avoir effectué des tests approfondis de fonctionnalité et de conformité et mis en œuvre les dernières modifications, votre site web est prêt à être lancé !
9. Formation et soutien : Une fois que votre site est en ligne, nous fournissons à votre équipe une formation approfondie et accessible, la configuration de l'accès au backend, des ressources et des services d'assistance continus afin que vous puissiez assurer la maintenance de votre site.

Loop travaille avec chaque organisation à but non lucratif individuellement, à l'écoute de ses besoins et de ceux de son public. Nous nous assurons que le site Web reflète l'identité de votre organisation et qu'il est équipé des outils nécessaires pour maximiser votre présence sur le Web. De plus, nous offrons services d'image de marque, création du rapport annuel, iconographie personnaliséeet courriel et développement de modèles pour les médias sociaux pour renforcer votre mission et votre impact par le biais du design.

Featured Nonprofit Website Design Projects by Loop

Double Up Food Bucks

Double Up Food Bucks is a Michigan-based nonprofit and core member of the Fair Food Network. They help those who rely on SNAP assistance gain additional access to healthy food by matching their fruit and vegetable purchases dollar for dollar.

While developing Double Up Food Bucks’ new website, the Loop team visited the various grocery stores and markets where the program is accepted to see its mission in action. This provided firsthand experience with the nonprofit’s audience, allowing us to develop a website design that would engage the right people and help build connections between Double Up Food Bucks and the community.

Oxfam Canada

Oxfam Canada is a national branch of the global nonprofit Oxfam, an organization with the mission of “fight[ing] inequality and patriarchy to end poverty and injustice.” This organization already had an established brand they wanted to lean into when they turned to Loop for help developing their website.

After an extensive consultation process, Loop worked with their team to develop a website that embraces visual storytelling and donor engagement while meeting strict web accessibility standards. The focus on visual storytelling helped create a website that embraces shared human experiences and rallies support for gender equity, climate justice, and poverty relief.

Planned Parenthood Toronto

Planned Parenthood Toronto (PPT) is a community health centre that aims to foster an inclusive, holistic approach to sexual and reproductive health for young people aged 13-29. With a focus on Toronto’s underserved populations, PPT’s goal is to empower young people to take control of their health. Their Loop-created brand and website boldly reflect their mission and the diverse communities they serve.

Working closely with the PPT team, Loop built a website that captures their growing services and commitment to addressing social determinants of health. The bright colours and dynamic logo draw youthful audiences in, while the strategic call-to-action buttons and supportive  messaging help them access essential information and services with just a few clicks.

Hyperakt

Hyperakt is a nonprofit brand design agency based in Brooklyn, NY. Their team uses the process of co-design, working with rather than for their clients. This emphasis on collaboration helps their teams work together to develop web design strategies that allow nonprofits to succeed online.

Hyperakt does incredible work in the criminal justice space, using storytelling strategies to spread awareness about their nonprofits’ missions. This aligns with the agency’s goal of “branding for a more just and joyous society.”

A Nonprofit Website Design Project That Inspires Us

Les New York Civil Liberties Union (NYCLU) is the ACLU affiliate that serves the state of New York, focusing on “strengthening democracy, promoting equality, pursuing justice, and protecting privacy and autonomy.” Hyperakt worked alongside the NYCLU to develop a new brand that evokes the boldness and diversity of their approach to advocacy. They then translated that brand into a highly interactive and eye-catching website so the organization could “deepen their relationships with allies and supporters” across the state.

Œil large

Œil large is a nonprofit website design firm based in Maryland that conducts work in the political advocacy and democracy spaces. They understand that advocacy causes need to be eye-catching and attention-grabbing to succeed.

Because Wide Eye works in the advocacy space, they specialize in developing bold, eye-catching content. They lean into the spirit of design and innovative technology to combine their client’s mission of activism with credibility, inspiring support for the most critical social causes.

A Nonprofit Website Design Project That Inspires Us

REFORM Alliance is an advocacy group which “aims to transform probation and parole by changing laws, systems and culture to create real pathways to work and wellbeing.” They turned to Wide Eye to create a site that effectively showcases their successes in justice system reform while alerting visitors to the gravity of the work that still needs to be done. Their site features bold animated typography, clear calls to action, and lots of current news to help visitors stay up to date on their work and relevant social issues.

Almanach

Almanach is a nonprofit website design firm based in St. Louis, MO. They refer to themselves as a “creative crew of dreamers and risk-takers” who “ move purpose-driven brands to clarity.” They specialize in creating audience-centred designs that engage people and help them see the organization’s value.

Almanac focuses on strategy, starting by analyzing their clients’ goals, then determining the design and content needed to achieve those objectives. This process allows the agency to define success in a collaborative format alongside their nonprofit partners.

A Nonprofit Website Design Project That Inspires Us

Le Fonds pour l'égalité des chances is an organization dedicated to helping the children of St. Louis, MO gain access to education and opportunities that will help them thrive now and later in life. This organization had already developed and established its brand in its community, but the team found some of their processes and programs were challenging for their audience to understand. They turned to Almanac to design a website that clearly explains these concepts through concise language and detailed animations.

Pétale de feu

Pétale de feu describes itself as a “socially conscious creative studio specializing in strategic design.” The team recognizes the value of sharing their clients’ passions, and that additional motivation drives them to help their clients succeed.

This agency is skilled at developing engaging and interactive web experiences that clearly communicate the mission of the organizations they help. They take a large amount of client-provided information and organize it clearly throughout their websites. This allows each nonprofit’s audience to better understand what the organization does so they have all of the information they need to take action.

Garage pour filles is a nonprofit that seeks to empower young girls and gender-expansive youth through carpentry, welding, architecture, and related skills. They turned to Firebelly for help communicating this mission and reflecting their brand on their website. Firebelly was able to use images, illustrations, and typography to visually represent the organization’s hands-on emphasis and communicate its mission and opportunities for involvement to its audience.

Cosmique

Cosmique is a web design agency that works with social impact organizations. It’s based in Santa Cruz, CA, and helps its clients use design to stand out among their competitors. Their team is dedicated to using web design to spark real change.

Cosmic’s web design projects typically feature bright colours and engaging animations to drive success for their clients. They use storytelling strategies to communicate organizations’ stories in a way that emotionally compels their audience to take action.

A Nonprofit Website Design Project That Inspires Us

Arts Council Santa Cruz County’s purpose is to “nurture and invest in artists, culture, and the arts throughout Santa Cruz County.” Their team turned to Cosmic to develop a website that reflects their welcoming, open nature when it comes to the arts community. In addition to its vibrant imagery and bright green call-to-action buttons, a distinguishing feature of the site is its resource hub, which allows visitors to “choose their path” and learn more about the organization’s services for artists, arts educators, and art lovers.

Teal Media

Based in Washington DC, Teal Media is a woman-owned and led nonprofit website design agency. Their mission is to “partner with nonprofits to create brands, build websites, and drive support for game-changing missions.” In addition to their core web design and branding services, the Teal Media team also helps their clients develop and execute digital marketing strategies via social media, email outreach, search engine optimization, and paid advertising support.

Teal Media is dedicated to seeing nonprofits succeed in the digital space long after their website design projects are completed. They’ll set up custom dashboards to monitor site performance over time and train the nonprofit’s team in digital marketing best practices so they can continue to make progress on their own. Plus, the agency offers a community program called “Friends of Teal” where clients can interact with each other and access specialized resources anytime.

A Nonprofit Website Design Project That Inspires Us

PFLAG is the largest LGBTQ+ advocacy organization in the United States, with more than 325,000 members and supporters across hundreds of local chapters. The organization partnered with Teal Media to design a central website that showcases its mission of ensuring all LGBTQ+ individuals are “safe, celebrated, empowered, and loved.” The site draws visitors in with its vibrant imagery and colour scheme and encourages various audiences to engage from the start with clear navigation options.

Objectif

Objectif is a web design agency focused on promoting social good. They work with organizations, activists, businesses, and philanthropies with the goal of “moving people to remake the world.” This agency’s projects spread awareness about a multitude of issues, including climate change, poverty, and voting rights on a global scale.

Purpose does more than help individual organizations succeed. Their team connects clients with other organizations that have similar missions so that everyone can come together to make a change. Then, they create the messaging and design tools that bring their clients’ shared causes to life.

A Nonprofit Website Design Project That Inspires Us

Purpose developed the BreatheLife campaign in collaboration with the World Health Organization and the Climate and Clean Air Coalition. To help the campaign achieve its goal of halving the number of deaths that occur each year due to air pollution by 2030, Purpose helped build dynamic educational resources. These include a video that shows how pollution impacts children across the world, a guide where people can find the pollution numbers of their own countries, and infographics that share information about the dangers of air pollution.

Fat Beehive

Fat Beehive is a social impact web design agency from London, United Kingdom that has been “helping charities, NGOs and ethical companies with websites, branding and digital services for over 26 years.” They specialize in open-source website building, user experience design, audience research, and integrating sites with CRM and member management software.

Fat Beehive describes themselves as “delightful, ethical, [and] digital,” which they practice internally and externally. Not only are they highly selective about the businesses they partner with (charities and social enterprises are nearly all welcome), but they also work hard to treat their staff well and are ranked among the top 10 best places to work in the UK.

A Nonprofit Website Design Project That Inspires Us

Action Against Hunger is a humanitarian organization working to alleviate life-threatening malnutrition and food insecurity in 55 countries. The UK chapter turned to Fat Beehive to refresh their outdated, difficult-to-use website. The new site’s bold font choices and calls to action emphasize the severity of the issues the nonprofit fights against. Plus, the site provides a straightforward, accessible user experience to help visitors learn about the organization’s key initiatives, successes, and needs.

Cornershop Creative

Cornershop Creative is a web design agency with the mission of helping nonprofits make the most of their online presence. In their words, “Designing innovative, impactful, and great-looking websites for organizations on a mission to change the world is our team’s bread and butter.”

This creative agency takes a holistic approach, providing everything nonprofits need to create and maintain a strong online presence. They not only help with the initial design of an organization’s website but also provide integration assistance with e-commerce and CRM solutions, ongoing maintenance, optimization, and content strategy.

A Nonprofit Website Design Project That Inspires Us

Électeurs pour la conservation de la Floride is an organization that encourages people to leverage democracy to promote environmental protection and create healthy communities for the residents of Florida. They came to Cornershop Creative asking for help creating two different websites to promote their campaigns. Cornershop worked with them to migrate their existing information to these new sites, ensuring multilingual functionality and creating a clean, navigable experience.

Studios Kanopi

Studios Kanopi is a web design agency that works with various organizations, including nonprofits, healthcare institutions, corporations, and universities. Their team understands that an organization’s website is more than just an educational resource—it’s a key platform for engaging your audience and encouraging them to get involved.

Kanopi takes a strategic, technical approach to web design. They focus on a website’s underlying use and strategy to create structures and content that will meet the organization’s needs. They operate on a platform of continuous improvement, conducting a continuous cycle of brainstorming, learning, and iterating for their clients.

A Nonprofit Website Design Project That Inspires Us

The Covenant House is a nonprofit that provides housing and resources for unhoused youth across North and Central America. The organization set aspirational marketing goals to get the word out about its services and turned to Kanopi Studios to help achieve them. Kanopi worked with their team to determine both long-term goals and short-term wins. By making key updates to the existing site’s code and integrating key solutions, Kanopi helped The Covenant House achieve its awareness objectives.

Élévation

Élévation is a full-service digital agency that offers a variety of marketing services for nonprofits. Their team members are experts in website development, SEO, content marketing, graphic design, branding, and privacy. They bring all of these skills together to help nonprofits create a comprehensive strategy that gets the word out to their audience.

Elevation starts each project by assigning an expert content strategist on their team to align with nonprofit clients about their goals and ideal outcomes to create a website that will support those outcomes. They work closely with the organization to define editorial guidelines and ensure everything is in line with its vision and mission as they work.

A Nonprofit Website Design Project That Inspires Us

Les American Brain Tumor Association (ABTA) is a nonprofit that focuses on education, support, and research about brain tumours. When their team decided their website needed a reboot, ABTA had changed and expanded its audience, so they partnered with Elevation to redesign their site to appeal to a wider range of visitors. The Elevation team was able to create clear navigation to lead to resources for brain tumour patients, survivors, and their loved ones, as well as healthcare providers and research professionals. They also created new digital content that matched each visitor’s intent and purpose.

Papier de fer

Papier de fer is a web design agency that helps B2B organizations, both for-profit and nonprofit. It focuses on helping organizations convert more audience members into clients and engage them further with their causes.

Ironpaper’s approach prioritizes analytics more than most. Their team studies conversion paths on their clients’ websites and determines which design decisions will increase lead conversion rates. While they don’t work solely in the nonprofit sphere, this analytics mindset can be a useful way to look at a nonprofit’s online revenue generation strategies, particularly in relation to providing services.

A Nonprofit Website Design Project That Inspires Us

Jazz au Lincoln Center is a nonprofit that seeks to “entertain, enrich and expand a global community for jazz through performance, education, and advocacy.” They partnered with Ironpaper to create a new website design, develop an online ticketing system for their music events, and integrate their site with a POS system to increase conversion rates. Through these changes and a carefully laid strategic plan, Jazz at Lincoln Center increased subscription sales by 500%!

Constructif

Constructif is a nonprofit design agency composed of strategists, designers, technologists, and advocates. They offer several services to their nonprofit clients, including brand creation, web development, content strategy, consulting, and training.

This agency relies on extensive user research and testing to make sure their design strategies will be effective for their nonprofit clients. Their team members talk to real people to understand what the nonprofit’s audience is looking for. Then, they test different designs and strategies with supporters to determine the best courses of action to recommend to their clients.

A Nonprofit Website Design Project That Inspires Us

Laboratoire sur l'impact du climat is made up of a team of economists, climate scientists, data engineers, and risk analysts with the mission of slowing climate change through education, research, and action. They turned to the Constructive team to help align their website with their current focus areas, and in response, Constructive built a data tool that shows how climate change impacts poverty and other social issues. These choices have helped Climate Impact Lab gain traction and engage audience members in their new campaign.

Boxcar Studio

Boxcar Studio is a full-service web design and development agency located in Ann Arbor, Michigan. Their small, dedicated team focuses on serving nonprofits and educational institutions. They “design and develop…sites in-house from start to finish with an eye toward elegant interface design and accessibility.”

This agency focuses on helping organizations create a “virtual storefront” that showcases their mission and encourages engagement. They also take a holistic approach to branding, working with nonprofits to design a full set of messaging and visual guidelines to use across their websites and marketing materials.

A Nonprofit Website Design Project That Inspires Us

Les Système de bibliothèques du comté de Monroe is dedicated to community involvement and education. They needed a website that would communicate this passion and convey their mission to the residents of Monroe County, MI. Boxcar Studio worked with the library system to develop a site that is not only branded in line with its educational mission but is also easily navigable to help audience members find the resources they need.

Wrapping Up: Additional Resources on Nonprofit Website Design

Loop’s team is constantly considering and celebrating the positive strides that the creative community is making in the world of nonprofit web development. This helps us learn about new ways of approaching challenges that nonprofits face, which allows us to deliver the best possible design and branding services to our partners.

For more information on nonprofit web design, check out these resources:

• Les 25+ meilleurs sites web à but non lucratif : Notre tour d'horizon de l'inspiration. Explore even more of our favourite nonprofit website examples designed by the Loop team and other agencies.
• 14 meilleures pratiques pour les sites Web à but non lucratif afin de maximiser l'engagement des utilisateurs. Learn about the industry best practices that nonprofit design firms use to create high-quality websites.
• L'image de marque des organisations à but non lucratif : Notre guide complet et nos meilleurs exemples. Discover the key elements of nonprofit brands and the importance of branding to effective website design.