Annual Reports embody a nonprofit’s dedication to engaging its donors.
What is an annual report?
An annual report allows your non-profit organization to share the year’s big wins, activities and lessons learned while providing valued transparency and financial accountability. By transforming various data, key messages and impact stories into an easy-to-digest and visually rich experience, your non-profit can engage new and existing supporters while building trust and credibility around your work.
Annual reports can take various forms, whether printed, an accessible PDF, or an immersive microsite; with the right balance of content, media and design, each format invites your audiences to experience a beautiful snapshot of your work while strengthening connections to your community.
What is our process?
Discovery
We’ll start by understanding your team’s design vision, content needs, themes, and report format. This includes a visual direction activity and reviewing brand guidelines.
Report Concepts
We’ll explore different visual and layout options, such as graphics, colours, typography, icons, and data visualizations. We’ll share and refine these ideas to align with your report’s vision.
Content
After concept approval, your organization provides the content, images, and videos for the report.
Layout
We arrange your content into page layouts, focusing on copy, media, icons, data visualizations, and achieving a balanced presentation of your impact and financial data.
Feedback & Refinement
Your organization will have multiple opportunities to review and share revisions to bring it over the finish line. From here, it’s time to distribute and share your impact with the world!
An example of an annual report guide, with multiple cover designs.
Details
Timeframe:
- 1-2 months
What You Get:
- Discovery
- Report concepts
- Layout mockups
- Custom icons and data visualizations
- Print-ready files & print facilitation (optional)
- Accessible PDFs (optional)
- Social media promotional graphics (optional)
“We worked with Loop to update our yearly reporting, and they truly elevated our reports to the next level. Our team was thrilled with the outcome, and we cannot wait to get them into the hands of our partners, beneficiaries, and donors! It was a pleasure working with Loop. They are a highly professional and organized creative design agency. They were accommodating and supportive throughout the whole process.”
– Alex Blanchard, Jays Care Foundation
Annual report work
