Non-Profit Annual Reports and Publications

What is an annual report?

An annual report allows your non-profit organization to share the year’s big wins, activities and lessons learned while providing valued transparency and financial accountability. By transforming various data, key messages and impact stories into an easy-to-digest and visually rich experience, your non-profit can engage new and existing supporters while building trust and credibility around your work. 

Annual reports can take various forms, whether printed, an accessible PDF, or an immersive microsite; with the right balance of content, media and design, each format invites your audiences to experience a beautiful snapshot of your work while strengthening connections to your community. 

How do we design non-profit annual reports?

Discovery

We begin by engaging your team to learn about your design vision, content needs, themes, and the format of your report. An interactive visual direction activity focuses on your unique design aesthetic, and brand guidelines are reviewed for alignment. 

Report Concepts

Building on insight from the discovery activities, our team will get creative. We will explore various visual approaches and layout ideas to meet your needs through report concepts, including graphic approaches, colour palettes, typography, iconography and data visualizations. We will come together to share, refine and build upon a chosen concept that aligns with your report vision.

Content Development

Once the concept is approved, your nonprofit organization provides the content for the report, including any images or videos you wish to showcase.

Layout

This is where things get exciting! After thoroughly reviewing your content, we will organize it into effective page layouts, strategically arranging copy, media, iconography and data visualizations to showcase your impact and financial data and create a desired balance. 

Feedback & Refinement

Your organization will have multiple opportunities to review the report and share revisions to bring it over the finish line. If the report is to be printed, we will help liaise with a printing partner, while digital PDFs or microsites will go through accessibility testing and QA. From here, it’s time to distribute and share your impact with the world. 

Timeframe:

  • 1-2 months

What You Get:

  • Discovery activities
  • Report concepts
  • Content support
  • Layouts
  • Custom icons and data visualizations
  • Print ready files
  • Print facilitation
  • Accessible PDFs
  • Social media promotional graphics

“It has been a pleasure working alongside the whole Loop team. As always, the work you produce is impeccable, and your way of working (your professionalism, collaboration and understanding) makes producing this hefty project a joy. So thank you”

Adrienne Hiles, McConnell Foundation

“We worked with Loop to update our yearly reporting, and they truly elevated our reports to the next level. Our team was thrilled with the outcome, and we cannot wait to get them into the hands of our partners, beneficiaries, and donors! It was a pleasure working with Loop. They are a highly professional and organized creative design agency. They were accommodating and supportive throughout the whole process.”

Alex Blanchard, Jays Care Foundation